![]() Increasing credibility and being seen as a legitimate business is a reference point for every brand. Reason #2: Establish trust and credibility Therefore, having a consistent online presence and an effective online strategy is key to increasing your brand’s awareness and growth. According to the Salesforce survey, 85% of customers research online before they form a purchasing decision, and the most used channels for searching online are websites (74%) and social media pages (38%). An online presence concerns all the points of contact your audience may have with your brand online, including many areas, such as conversations on social networks and online reviews. Reason #1: Boost your brand awarenessĪ digital presence allows your brand to interact with your followers, as you can set the narrative of what your brand represents and differentiate yourself from your competitors. 5 Reasons Why it’s Important to Build an Online Presenceīut why is building an online presence so crucial? Never before has it been so important for companies to connect and interact with existing and potential followers, specifically online. Of course, to do that, you need to add or claim your Business Profile on Google My Business. In the digital era, having online representation as a company or an individual is an important step toward making your brand awareness stronger across the web, social networks, and marketplaces. ![]() Being a member of an organization that has an online member agenda or if you have a Facebook profile, means you have an active online presence. Technically speaking, having a website is equivalent to having an online presence. What exactly is an online presence? The definition of an online presence in simple terms is the collective existence of an enterprise or a person that can be spotted through online search systems. 9 Tips to Build and Maintain a Strong Online Presence.Build an Online Presence in 5 Easy Steps.5 Reasons Why it’s Important to Build an Online Presence.
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